How a D2C Supplement Brand Grew Sales 30% in 30 Days With a Rebrand, New Packaging and Shopify Redesign
Written by
Ignat Vlad
Most D2C brands try to fix a sales plateau with more ad spend. Spartan fixed it by making the brand look as strong as the product.
In under 9 weeks we refreshed the brand, redesigned packaging for every SKU and rebuilt the Shopify store. Thirty days after launch: +30% gross sales, +21% orders and +7% conversion rate. Here's the full breakdown.
In this post:
In this post:
Section
The short answer
A D2C rebrand pays off when the brand, the packaging and the store are redesigned as one system. Spartan's results came from three changes working together: a more premium identity, packaging with a clear product hierarchy, and a store that makes it easy to find the right product and trust it.
The situation: the business outgrew its brand
Spartan is a D2C supplement brand. The founder came to us through a recommendation. The products were good and the business was growing — but the brand, packaging and website no longer matched its size.
Two problems were costing them sales:
The brand had fallen behind. In supplements, buyers judge quality by how a product looks before they read a single ingredient. An outdated identity made a serious product look smaller.
The store made buying harder than it should be. It was difficult to discover the right product, understand its value and buy with confidence.
This is the most common pattern we see in D2C: the product is ready for the next stage, the brand is not.
Step 1: Start with the brandbook, not the website
We didn't start by redesigning the store. We started with the brandbook — refining the logo so it felt stronger and more recognizable, and building a consistent system of type, color and layout.
The early improvements worked so well that the scope grew naturally: new packaging for every SKU, then a completely new website. Starting small built trust and proved the direction before the bigger investment.
Takeaway: if you're unsure about a full rebrand, start with the system. A refined logo and brand rules are cheap to test and they make every later step faster.
Step 2: Packaging is your first landing page
For D2C, packaging shows up everywhere: product photos, ads, unboxing videos, Amazon thumbnails, customer UGC. It's the most viewed design asset the brand owns.
We redesigned the full product line around two goals:
Recognition — a Spartan product should be identifiable at thumbnail size, in a feed, from across a room.
Hierarchy — a buyer should tell products apart instantly: what it is, what it's for, which one is right for them.
Step 3: A Shopify store built to sell, not to decorate
We ran a UX and CRO audit of the old store before designing the new one. The new Shopify build focused on the pages that make money:
Collections — organized so buyers find the right product fast, instead of scrolling through every SKU.
Product pages — value first: what it does and why it's better, then the details and proof.
Brand consistency — the store, the packaging and the ads now look like one company. That alone raises trust at checkout.
The results after 30 days
Metric | Change vs previous 30 days |
|---|---|
Gross sales | +30% |
Orders | +21% |
Conversion rate | +7% |
The launch didn't depend on more traffic. The same buyers simply found it easier to understand, trust and buy.
Why it worked: one system, not three projects
Most brands buy these as separate projects from separate vendors: a logo from one studio, packaging from another, a Shopify theme from a third. Each looks fine alone. Together they feel like three companies.
Spartan's lift came from consistency. When the ad, the box, the product page and the unboxing tell the same story, every touchpoint does some of the selling.
Is your D2C brand ready for a refresh?
You probably need one if:
Your revenue has grown but your packaging still looks like launch day.
Your ads perform but your store's conversion rate is below 2% (the Shopify average sits around 1.4–1.8%).
Customers confuse your products or ask which one to buy.
Your Amazon or retail shelf presence looks weaker than newer competitors.
Two or more "yes" answers usually mean the brand, not the budget, is the bottleneck.
Conclusion
A rebrand isn't a cost line when it's built around conversion. For Spartan, a 9-week project moved sales within the first month after launch.
Planning a refresh for your D2C brand? Book a discovery call — we'll look at your brand, packaging and store together. See the full Spartan case.
Sources: Spartan case study, Red Stag — Shopify conversion benchmarks.
The short answer
A D2C rebrand pays off when the brand, the packaging and the store are redesigned as one system. Spartan's results came from three changes working together: a more premium identity, packaging with a clear product hierarchy, and a store that makes it easy to find the right product and trust it.
The situation: the business outgrew its brand
Spartan is a D2C supplement brand. The founder came to us through a recommendation. The products were good and the business was growing — but the brand, packaging and website no longer matched its size.
Two problems were costing them sales:
The brand had fallen behind. In supplements, buyers judge quality by how a product looks before they read a single ingredient. An outdated identity made a serious product look smaller.
The store made buying harder than it should be. It was difficult to discover the right product, understand its value and buy with confidence.
This is the most common pattern we see in D2C: the product is ready for the next stage, the brand is not.
Step 1: Start with the brandbook, not the website
We didn't start by redesigning the store. We started with the brandbook — refining the logo so it felt stronger and more recognizable, and building a consistent system of type, color and layout.
The early improvements worked so well that the scope grew naturally: new packaging for every SKU, then a completely new website. Starting small built trust and proved the direction before the bigger investment.
Takeaway: if you're unsure about a full rebrand, start with the system. A refined logo and brand rules are cheap to test and they make every later step faster.
Step 2: Packaging is your first landing page
For D2C, packaging shows up everywhere: product photos, ads, unboxing videos, Amazon thumbnails, customer UGC. It's the most viewed design asset the brand owns.
We redesigned the full product line around two goals:
Recognition — a Spartan product should be identifiable at thumbnail size, in a feed, from across a room.
Hierarchy — a buyer should tell products apart instantly: what it is, what it's for, which one is right for them.
Step 3: A Shopify store built to sell, not to decorate
We ran a UX and CRO audit of the old store before designing the new one. The new Shopify build focused on the pages that make money:
Collections — organized so buyers find the right product fast, instead of scrolling through every SKU.
Product pages — value first: what it does and why it's better, then the details and proof.
Brand consistency — the store, the packaging and the ads now look like one company. That alone raises trust at checkout.
The results after 30 days
Metric | Change vs previous 30 days |
|---|---|
Gross sales | +30% |
Orders | +21% |
Conversion rate | +7% |
The launch didn't depend on more traffic. The same buyers simply found it easier to understand, trust and buy.
Why it worked: one system, not three projects
Most brands buy these as separate projects from separate vendors: a logo from one studio, packaging from another, a Shopify theme from a third. Each looks fine alone. Together they feel like three companies.
Spartan's lift came from consistency. When the ad, the box, the product page and the unboxing tell the same story, every touchpoint does some of the selling.
Is your D2C brand ready for a refresh?
You probably need one if:
Your revenue has grown but your packaging still looks like launch day.
Your ads perform but your store's conversion rate is below 2% (the Shopify average sits around 1.4–1.8%).
Customers confuse your products or ask which one to buy.
Your Amazon or retail shelf presence looks weaker than newer competitors.
Two or more "yes" answers usually mean the brand, not the budget, is the bottleneck.
Conclusion
A rebrand isn't a cost line when it's built around conversion. For Spartan, a 9-week project moved sales within the first month after launch.
Planning a refresh for your D2C brand? Book a discovery call — we'll look at your brand, packaging and store together. See the full Spartan case.
Sources: Spartan case study, Red Stag — Shopify conversion benchmarks.
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