5 reasons NOT to order a design until you read this...
• you do not know your business goals
• you do not have a portrait of the target audience
• you hope for instant results
• you choose the studio only for the price
• you are not ready to cooperate
Ordering a design is a significant investment that can bring both huge benefits and disappointments to your business. In this article, we will look at 5 key reasons why you should be careful before contacting a design studio. And we will also tell you how to make this process as effective as possible.
1. You don't know your business goals
Design is not just a “good picture”, but a tool for solving business problems. For example, do you want to increase sales, improve brand image, attract a new audience? The answer to these questions is the basis for creating an effective design.
Real example:
One of our clients, the owner of an electronics store, asked for a redesign of the site. Its main goal was simple — to increase online sales. After an in-depth analysis of the business, we found that visitors were leaving the site due to the difficulty of navigation and the incomprehensible checkout process.
With a new user-centric design, sales increased 230% in the first 6 months. The investment in design paid off 7 times.
Design is created for customers, not business owners. Without the understanding of your audience, even the most beautiful design may not bring results.
Why is it important?
If your clients are young people who spend time on social media, their expectations will be quite different than those of the 40+ audience that values simplicity and reliability. From the color scheme to the structure of the site, everything should take into account the needs of your customers.
2. You do not have a portrait of the target audience
3. You hope for instant results
Developing a quality design takes time: from research to implementation. If you expect to receive a finished product “for yesterday”, you run the risk of getting a standard, ineffective solution.
Real case:
When collaborating with one financial company, we had to explain the importance of step-by-step design implementation. At first, we tested several prototypes with real users, got feedback and only then moved on to the final design. It took longer, but as a result, the company got a platform that became convenient and intuitive for customers. As a result, customer retention increased by 40%.
As a result, customer retention increased by 40%.
4th. You choose a studio only for the price
Price is an important factor, but if you focus only on cheapness, you run the risk of getting a product that does not meet your expectations. Professional design involves research, testing, iterations that affect the final cost, but also guarantee the result.
Comparison:
Imagine that you are looking for a website for your business. A cheap studio can simply “assemble” it according to a template, without taking into account the specifics of your brand or audience. While a professional team will conduct a detailed analysis and create a unique solution that will become your competitive advantage.
5. You are not ready to cooperate
The process of creating a design is always a team effort. Designers can't make all the decisions for you. Lack of feedback or clear requirements can lead to delays and misunderstandings.
Tip:
Prepare a brief before starting work. In it, indicate your goals, expectations, basic business information, and design wishes. This will help avoid misunderstandings and save time.
How to avoid these mistakes?
Cooperation with a professional design studio should be based on:
• A deep understanding of your needs and goals.
• Research the market and behavior of your audience.
• A comprehensive strategy that includes testing and iterations.
Good design not only creates a good impression, but also solves business problems. For example, according to research, every dollar invested in design brings an average of $100 in profit by increasing customer loyalty, improving conversions, and strengthening the brand.
