@ignat .designer

from 14 February, 2025

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7 min

How do I find my own design agency?

In today's business environment, choosing the right design partner is critical to the success of your brand. However, not all design agencies can meet your needs. Consider the five main “red flags” that signal that cooperation with a particular agency may be risky.

1. Promises of “design in one day”

Quality design requires a deep understanding of your business, audience and market. Agencies that promise to create a design in one day often use template solutions that do not reflect the uniqueness of your brand. Quick decisions can lead to a superficial approach and a lack of individuality in your visual identity.

A professional design agency always strives to understand the specifics of your business, your target audience and your business goals. If the agency does not ask questions about your company, it may indicate a lack of interest in creating a design that will really work for you.

2. Lack of interest in your business

3. Lack of real portfolio

The presence of a portfolio with real cases and achieved results is an indicator of the experience and professionalism of the agency. If you are shown only general examples without specific details, you should think about the competence of such a team.

4th. Suspiciously low prices

Although budget savings are important, too low prices can indicate a poor quality of service. Investing in quality design pays off over time, while cheap solutions can lead to additional recycling costs and loss of potential customers.

5. Opacity and poor communication

Clear communication and transparency of processes are key factors for successful cooperation. If the agency does not provide a detailed work plan, does not set clear deadlines, and does not maintain regular contact, it can lead to unpleasant surprises in the future.

How to choose the perfect design agency?

• Check Portfolios and Cases. Check out real examples of work and results achieved.

• Ask about the approach to your niche. Find out how the agency plans to work with your market segment.

• Discuss the work process and deadlines. Make sure that the cooperation process is transparent and the deadlines are realistic.

• Result Orientation. Choose a team that focuses on achieving your business goals through design.

For example:

McDonald's has carried out a massive rebranding, changing the red background to dark green, which is associated with healthy food. This highlights the importance of taking a strategic approach to design and understanding the impact of color on brand perception.

Remember that choosing the right design partner can have a significant impact on the success of your business. Pay attention to the indicated “red flags” and choose an agency that truly understands and supports your goals.

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