If you still consider UX only an “aesthetic addition” to your product, it's time to change your mind. Modern companies, from startups to global corporations, understand that UX design directly affects their financial success. Why? Because a convenient, intuitive and thoughtful product means more customers, more deals and more profit.Let's see how UX becomes not just a design solution, but a strategic investment in the future of your business.

1. UX is not a cost, it's an investment

For every $1 invested in UX, companies receive an average of $100 ROI (return on investment). These data were confirmed by a Forrester Research study. But where do these numbers come from?

👉 UX helps reduce the number of rejections on the site.

👉 Improves conversion rate, which directly affects revenue.

👉 Reduces support costs — people find it easier to find what they need without unnecessary support questions.

Remember Apple: Their success is based not just on powerful hardware, but on impeccable UX that guides the user intuitively through every process — from first turning on an iPhone to buying a new product in the Apple ecosystem.

The data speaks for itself: 70% of users leave the site if they cannot find the necessary information in 2 minutes.

The main reasons why they leave you:

• Poor navigation or confusing structure.

• Too long or complex shapes.

• Lack of clear information about the product or service.

• High page load time.

• No mobile adaptation (today more than 60% of traffic comes from mobile devices).

2. Why do people leave your site?

It's not just a matter of aesthetics — it's real profit loss points.

3. How does UX directly affect your income?

Many companies are already convinced of this. Let's look at a few cases.

📍 Amazon: they have invested millions in UX and simplified the purchase process to “one click”. As a result, their annual profits grew by billions of dollars.

📍 Booking.com: test UX innovations daily, enabling them to maintain high conversion rates. Small changes — such as adding social proof (“This hotel is viewed by 5 people”) — increased bookings by 12%.

📍 Airbnb: Simplified registration and created a more trustworthy UX design. This helped the company grow into an international giant that transformed the travel industry.