Shopify design agency for DTC brandsTurn paid clicksinto orders.

We design and build Shopify stores for D2C brands that spend on ads: offers that sell, product pages that answer every objection and a short path to checkout. Measured in orders, AOV and revenue per visitor.

Spartan · after the relaunch

Gross sales
+30%
Orders
+21%
Average order value
+7%

Brand, Shopify store and packaging, designed and built by one team. What you see on the phone is the live store.

try-spartan.com
The problem

Where Shopify stores leak revenue

You pay for every click. These are the gaps between the ad and the order that we fix first.

AD CLICKPRODUCT PAGEADD TO CARTCHECKOUTORDERMESSAGE MISMATCHUNANSWERED OBJECTIONSNO REASON TO BUY MORECHECKOUT FRICTIONORDERS
ShopperLost orderOrder placed

Illustrative funnel. For reference, the median Shopify store converts 1.74% of sessions and the top quarter 3.32% or more (Shogun benchmark, 803 stores, Jan–Sep 2026).

ADPAGE≠

The page breaks the ad's promise

Shoppers click on one promise and land on a generic homepage. Message-matched landing and product pages keep the story going.

+ Message-matched pages

ADD TO CARTSIZE?SHIPPING?RETURNS?

Product pages that don't sell

Benefits, proof and answers about size, taste, shipping and returns are missing or buried below the fold.

+ Answers next to the button

AOVBUNDLE

No reason to buy more

Without bundles, subscriptions or a free-shipping threshold, average order value stays flat while ad costs rise.

+ Bundles that lift AOV

LOADINGPOPUPAPPSCRIPTAPP

A slow, cluttered mobile store

Most paid traffic lands on phones. Heavy themes, popups and app scripts cost you orders before the page loads.

+ A light, fast theme

FOLDREVIEWS

Trust that shows up too late

Reviews, guarantees and customer photos belong where doubt appears: next to the price and the Add to cart button.

+ Proof next to the price

YOUR BRANDTHE SHELF

A brand that looks like everyone else

When packaging, store and ads tell different stories, shoppers compare on price. A clear brand lets you sell on value.

+ A brand worth paying for

Product page anatomy

What a product page needs to sell on the first visit

Every block answers a question a shopper has before they pay. Pick a number to see what we design and why.

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Case study

Spartan: +30% gross sales after the relaunch

Spartan men's health brand: rebrand, Shopify store and packaging by DIXIShopify · Supplements
Spartan · D2C supplements on Shopify

One brand system, from packaging to product page

We refreshed the brand, designed and built a new Shopify website and redesigned all of the packaging as one system.

  • +30%gross sales
  • +21%orders
  • +7%average order value
Scope
Brand refresh, new Shopify website, all-new packaging
Measured
Gross sales, orders and AOV after the relaunch
Services

Shopify design and development

A Shopify store redesign around how your customers actually shop: homepage, collections, product pages and cart, mobile first.

  • Design + build
  • Store UX
  • Collections
  • Product pages
  • Cart
See the Spartan store

A custom Shopify theme on Online Store 2.0, with sections your team can rearrange, built light for speed and easy merchandising.

  • Design + build
  • Custom theme
  • Sections
  • Speed
Discuss a theme build

Message-matched pages for each ad angle, audience and offer, so every campaign has a page built to convert it.

  • Design + build
  • Ad angles
  • Offers
  • Message match
Get a free store teardown

Shopify CRO: analytics and session review, a ranked list of leaks, then tests on product pages, cart and checkout.

  • Audit + tests
  • Hypotheses
  • A/B tests
  • Session review
Start with a Sprint

Offer design that lifts average order value: bundles, subscriptions, cart upsells and a free-shipping threshold.

  • Design + build
  • Bundles
  • Subscriptions
  • Upsells
Discuss your offers

A DTC rebrand with logo, visual language and packaging that tell the same story on the shelf, in the feed and on the product page.

  • Design + build
  • Brand
  • Packaging
  • Guidelines
Read the Spartan case
Design + development

We design it, and we build it. One team from first call to launch.

  • The people who design your site also ship it
  • No handoffs between agencies, nothing lost in translation
  • One owner and one metric from audit to launch
Process

Three steps from click to order

One team from the first call to launch, so nothing gets lost between the mockup and the live site.

  1. 01

    Discover & audit

    A 25-minute call on your goals and traffic, then an audit of the journey, message and proof gaps, with a written plan of priorities.

  2. 02

    Design

    Key pages, flows and proof points, with weekly reviews directly with the founder. You see real progress every week.

  3. 03

    Build & launch

    We develop and launch what we designed, then track demos, orders and conversion and keep improving.

Work with us

Pick a format, or shape your own

Start with one page, or plug us in as your design team.

Conversion SprintStart here

Audit and redesign of your homepage or key page: message, structure, proof.

from$8k
3–4 weeks
  • Audit of message, structure and proof
  • Redesign of your homepage or key page
  • Not included: Full website or product design
  • Not included: Development and launch
  • Not included: Design system your team can grow
  • Not included: Experiments and monthly reviews
Start with a Sprint
Website / Product project

Full website or product redesign, with a design system your team can grow.

from$12k
6–10 weeks
  • Audit of message, structure and proof
  • Redesign of your homepage or key page
  • Full website or product design
  • Development and launch
  • Design system your team can grow
  • Not included: Experiments and monthly reviews
Discuss a project
Design partner

Ongoing product and web design, experiments and monthly reviews.

from$6k/ month
From 3 months
  • Audit of message, structure and proof
  • Redesign of your homepage or key page
  • Full website or product design
  • Development and launch
  • Design system your team can grow
  • Experiments and monthly reviews
Become a partner

Need something custom?

A bigger scope, several services at once or a different timeline. We will shape the format and the price around your project.

Discuss a custom project
Ignat, founder of DIXI, working on a laptop
About

Work directly with the founder

I'm Ignat, and you work with me directly: no account managers and no handoffs, just a senior team that designs and builds your site.

10+years in product and web design
40+B2B tech companies
10design systems in energy tech and fintech
10years running DIXI

Not ready for a call? Get a free store teardown.

A 5-minute video of where shoppers hesitate on your store and what to fix first.

Get my free store teardown
FAQ

Shopify design questions

Updated October 2026

Still unsure? Book a discovery call

Do you design and build Shopify stores?

Yes. We design Shopify stores and develop custom themes with sections your team can edit, so the team that designs your store also ships it.

How much does a Shopify redesign cost?

A Conversion Sprint on your key product or landing page starts at $8k and takes 3–4 weeks. A full store design and build starts at $12k and takes 6–10 weeks. Bigger scopes are quoted individually.

Can you improve our store without rebuilding everything?

Yes. Most brands start with a Sprint on the page that gets the most paid traffic, usually a product or landing page, then expand once the numbers move.

What is a good Shopify conversion rate?

The median Shopify store converts 1.74% of sessions and the top quarter converts 3.32% or more (Shogun, 803 stores, January–September 2026). Revenue per visitor is often a better target than conversion rate alone.

How do you increase average order value on Shopify?

With offer design: bundles that show the saving, subscriptions with a clear discount, relevant upsells in the cart and a free-shipping threshold set just above your current AOV.

Do you design landing pages for paid ads?

Yes. We design message-matched landing and product pages for each ad angle and audience, so the page keeps the promise that earned the click.

Can you also refresh our brand and packaging?

Yes. For Spartan we refreshed the brand, rebuilt the website and redesigned all packaging, which led to +30% gross sales, +21% orders and +7% AOV.

Will the new store be fast?

Speed is part of the brief. We keep the theme light, remove apps you do not need, optimize images and test on real phones before launch.

Let's turn your clicksinto orders.

Book a discovery call, or start with a free teardown of your homepage.

Book a discovery callGet a free teardown