Conversion Sprint: SaaS homepage audit and redesignFix the one pagethat decides your demos.
In 3–4 weeks we audit the page that gets the most traffic, usually your homepage, and redesign its message, structure and proof against one metric you choose before we start. Need the copy written or the page built? Both are optional add-ons.
By Ignat, founder of DIXI · Updated
What is a Conversion Sprint?
A Conversion Sprint is DIXI’s fixed-scope entry project for B2B SaaS teams: in 3–4 weeks we audit and redesign the one page that gets the most traffic, usually the homepage. We rework its message, structure and proof against one metric you choose before we start, such as demo requests. It starts at $8k; copywriting and building the page are optional add-ons.
- Pricefrom $8k
- Timeline3–4 weeks
- ScopeOne page: your homepage or the page with the most traffic
- What changesMessage, structure and proof
- Measured byOne metric agreed before we start
- Add-onsCopywriting, build and launch, quoted after the audit
Why isn’t our homepage turning traffic into demos?
Usually because a first-time visitor can’t answer four questions fast enough. Paid clicks, outbound replies and LinkedIn visitors land on the same page, decide in seconds and leave if the category, the outcome or the proof is missing. A Sprint finds which of these gaps costs you most.
Is this for me?
The headline names a clever idea instead of the category and the buyer, so the right visitor can’t tell in five seconds that this is their tool.
Can I trust it?
Logos, numbers and quotes live on other pages. The proof is missing exactly where a buyer starts to doubt.
Why now?
The page lists features but not the cost of waiting, so there is no reason to talk to sales this quarter.
What do I do next?
Five buttons compete, or the only one asks for a big commitment. Buyers who are almost ready have no small step to take.
Signs it’s the page, not the traffic
- Traffic is growing, demo requests are flat
- Sales explains the product from scratch on every call
- Ads get clicks, but few clicks become demo requests
- Your best proof lives on a page most visitors never open
What “normal” looks like
Measured site-wide, B2B SaaS websites convert about 1.1% of visitors into leads (First Page Sage, 2025). Dedicated SaaS landing pages do better, with a 3.8% median (Unbounce).
B2B SaaS conversion benchmarks 2026What do you get at the end of a Conversion Sprint?
You get a finished, ready-to-build redesign of one page and the reasoning behind it: a written audit of message, structure and proof with fixes ranked by impact, notes on what the page has to say and in what order, a wireframe, a desktop and mobile design in Figma, the metric with its baseline, and a handoff your developers or ours can build from. Copywriting and the build are optional add-ons.
- Audit with ranked fixesWhat stops buyers on the page, in order of impact, based on your analytics and how your buyers talk.
- Message notesWhat the page has to say and in what order, so your copy, or ours as an add-on, lands in the right place.
- WireframeThe new structure: what a buyer sees first, where proof sits, and the one next step.
- Desktop and mobile designHigh-fidelity layouts in Figma, in your brand, with components and states.
- Metric and baselineThe one number we agreed to move, and where it stands before launch.
- Handoff or build quoteA walkthrough for your developers, or a quote for us to build and launch the page.
How does a Sprint work, week by week?
Four steps over 3–4 weeks, with a short weekly review directly with the founder. You see real progress every week.
- 01
Agree the page and the metric
A 25-minute call, then read-only access to your analytics. We pick the page, agree one metric and record its baseline.
- 02
Audit message, structure and proof
We read the page the way a first-time buyer does, check where visitors drop and rank every gap by impact.
- 03
Structure and wireframe
What buyers see first, where proof sits and one clear next step, with your copy or ours as an add-on.
- 04
Design, review, hand off
Desktop and mobile design in Figma, a walkthrough with your team, and a handoff or a quote to build it.
Do you also build and launch the new page?
Yes, if you want us to. The base Sprint covers the audit and the redesign. Building and launching the page is an optional add-on, quoted after the audit once we know the scope and your platform. The same team that designed the page builds it in Webflow, Framer, Astro, Shopify or custom code. Or your developers build it from our Figma handoff.
- Included
Your team builds it
You get the Figma file, components, states and behaviour notes, plus a handoff call with your developers. Everything we design belongs to you.
- Figma handoff
- Specs and states
- Handoff call
- Optional add-on
We build and launch it
The people who designed the page build it, so nothing gets lost between the mockup and the live page. Quoted after the audit, for your platform.
- Webflow
- Framer
- Astro
- Shopify
- Custom code
How do you measure whether the redesign worked?
We agree one metric before we start, for example demo requests, qualified leads or trial sign-ups, and record its current baseline. After the new page goes live, we compare the same metric over an agreed window. One metric keeps decisions simple: every change in the Sprint has to earn its place by moving that number, not by looking newer.
- One metricDemo requests, qualified leads or trial sign-ups: the number your team already reports on.
- A baselineWhere the metric stands before launch, from your own analytics.
- A comparison windowThe same metric over an agreed period after the new page goes live.
Who is the Conversion Sprint for?
It fits B2B SaaS, AI and fintech teams from Seed to Series B that already get steady traffic from ads, outbound, LinkedIn or search, but see too few demo requests. It also fits teams about to raise or relaunch that need the homepage to explain a complex product fast.
A good fit
- Steady traffic and a live site
- Demo requests or sign-ups are the goal
- One person who can approve the message
- A complex product that needs explaining fast
Better fit elsewhere
- No site yet, or every page needs redoing: a full website project, from $12k
- You ship changes every month: a design partner, from $6k a month
- The product itself is hard to use: SaaS product design
What results has DIXI’s website work delivered?
Redesigns built on the same audit of message, structure and proof have moved pipeline numbers for DIXI clients. Klik Solutions, a managed IT and cybersecurity company, got 3.2× more qualified leads after its website redesign. An AI outbound platform (name under NDA) got 18% more demo bookings after its new website. These came from full website projects; the Sprint applies the same method to one page.
“What stood out was Ignat’s ability to understand the business before redesigning the website. The new site communicates our value more effectively and increased lead generation.”
Vita Cherpak · Marketing Director, Klik Solutions
Conversion Sprint, CRO audit or full redesign: which do you need?
Pick by what’s broken and how much you want to change. A CRO audit tells you what’s wrong but leaves the fix to you. A full redesign rebuilds the whole site over months. A Conversion Sprint sits between them: one high-traffic page, diagnosed and redesigned in 3–4 weeks, with an optional build.
| Option | Published price | Timeline | What you get | Who builds the page | Source |
|---|---|---|---|---|---|
| DIXI · Conversion Sprint | from $8k | 3–4 weeks | Audit and redesign of your highest-traffic page, measured by one metric | Your team, or DIXI as an add-on | DIXI |
| Standalone CRO audit | about $5k; guides quote $2.8k–85k | Days to 2 weeks | A diagnosis and a ranked fix list, no new design | You | Invesp, Tenet |
| Fixed-fee CRO sprint | $12,000 | 30 days | 3 pages analysed, 3 wireframes, 1 page fully designed | You | SiteTuners |
| 90-day CRO program | $25,000 | 90 days | Funnel audit and 50+ improvements | Your team | The Good |
| Full B2B website redesign | $10k–30k early stage; $30k–100k growth stage | 6–8 weeks focused; 3–4 months standard | Strategy, a new page set, design system and build | The agency | Webstacks |
Third-party prices as published on each source, checked 31 October 2026: Invesp, Tenet, SiteTuners, The Good and Webstacks. All DIXI formats and prices: see pricing.
Built with
Websites in Webflow, Framer, Astro and Shopify. Products in React, Next.js and React Native.
- Webflow
Framer
Astro
Shopify- React
- Next.js
- React Native
- Swift
Figma- Cloudflare
Work directly with the founder
I'm Ignat, and you work with me directly: no account managers and no handoffs, just a senior team that designs and builds your site.
Ignat · FounderWhat happens after the Sprint?
You leave with a page ready to build and a clear list of what to fix next. Build it with us, take it to your team, or keep going with a full project or a design partnership.
Audit and redesign of your homepage or key page: message, structure, proof.
- Audit of message, structure and proof
- Redesign of your homepage or key page
- Not included: Full website or product design
- Optional: Build and launch, as an add-on
- Not included: Design system your team can grow
- Not included: Experiments and monthly reviews
Full website or product redesign, with a design system your team can grow.
- Audit of message, structure and proof
- Redesign of your homepage or key page
- Full website or product design
- Development and launch
- Design system your team can grow
- Not included: Experiments and monthly reviews
Ongoing product and web design, experiments and monthly reviews.
- Audit of message, structure and proof
- Redesign of your homepage or key page
- Full website or product design
- Development and launch
- Design system your team can grow
- Experiments and monthly reviews
Need something custom?
A bigger scope, several services at once or a different timeline. We will shape the format and the price around your project.
How much does a Conversion Sprint cost?
A Conversion Sprint starts at $8k for the audit and redesign of one page. The final price depends on the page and how much content and research it needs, and you get a written quote after a 25-minute call. Copywriting and building the page are optional add-ons, quoted separately after the audit. All formats and starting prices are on our pricing page.
Is building and launching the page included?
Not in the base price. The Sprint covers the audit and the redesign of one page. Building and launching it is an optional add-on: after the audit we quote it for your platform, and the same team that designed the page builds it in Webflow, Framer, Astro, Shopify or custom code. If you have developers, they can build it from our Figma handoff instead.
Which page do you work on?
The page that gets the most traffic and has the most influence on your metric. For most B2B SaaS teams that is the homepage. Sometimes it is the pricing page, a demo page or a paid-ads landing page. We pick it together on the first call, using your analytics, so the redesign lands where most buyers actually arrive.
What is the difference between the free teardown and the Sprint?
The free teardown is a 5-minute video, sent within 2 business days, on what stops buyers on your homepage and what to fix first. The Sprint is the paid next step: a full audit with your analytics and a complete redesign of the page, measured against one agreed metric. The teardown is a good way to see how we think before you commit.
Is copywriting included?
Not in the base price. The Sprint audits your message and shows what the page has to say and in what order, then designs the page around it. The final words can come from your team, or we write them as a paid add-on: headline, value proposition, sections, proof and calls to action, based on your sales calls and customer language. We agree it before the Sprint starts.
Can our own developers build from your designs?
Yes. You get a Figma file with desktop and mobile layouts, components, states and notes on behaviour, plus a handoff call to walk your developers through it. Everything we design belongs to you. If you would rather not split design and build, we build and launch the page ourselves as an add-on, quoted after the audit.
Do you guarantee a conversion lift?
No one can honestly promise a percentage before seeing your data, so we don’t. What we commit to is the work: a clear diagnosis, a redesign built to move the metric we agree on, and a baseline to measure against after launch. Our track record is on this page, from Klik Solutions’ 3.2× qualified leads to 18% more demo bookings for an AI outbound platform, both after full website projects.
Does a Conversion Sprint work for Shopify stores?
Yes. For a D2C brand the busiest page is usually a product or campaign landing page, and the metric is orders, conversion rate or average order value. The method is the same: find what stops buyers, then redesign the message, offer and proof. See our Shopify design for D2C brands.
Pick the page.We’ll find the fixes.
Book a 25-minute call, or start with a free teardown of your homepage.
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