MSP website design for managed IT and security firmsBetter-fit leads,not more form fills.
Senior design and build for MSPs, MSSPs and IT services firms that have outgrown a template site: positioning by client size and vertical, proof on every page and a site you own. Klik Solutions got 3.2× more qualified leads after its redesign.
By Ignat, founder of DIXI · Updated
- 1Who you serve, in the headline. Client size, vertical and region, readable in five seconds.
- 2Proof by vertical. A result from a client like the visitor, right next to the promise.
- 3Assessment offer above the fold. One low-risk next step instead of “Contact us”.
- 4Security & trust page. Certifications, policies and a security contact, one click away.
Concept, sample brand. Not a client site.
What does an MSP website design studio do?
DIXI designs and builds websites for MSPs, MSSPs and IT services firms that have outgrown template sites. A founder-led senior team sharpens positioning by client size and vertical, adds vertical, compliance and trust pages, and launches on Webflow, Framer or Astro, and you own the site. Klik Solutions got 3.2× more qualified leads after its redesign. Projects start at $12k.
- StudioDIXI, founder-led web and product design
- Founded2016
- BasedDnipro, Ukraine
- ClientsB2B, software and IT services firms in the US and Europe
- MSP proofKlik Solutions, managed IT and cybersecurity, Baltimore
- FormatsSprint from $8k · projects from $12k
Why do so many MSP websites look the same, and why does that cost you leads?
Because most are built from the same themes and the same copy: “IT that just works”, a grid of services, stock photos of server rooms and no proof. A buyer comparing three MSPs can’t tell them apart, so price and referrals decide. And growth got harder: in Kaseya’s 2026 survey, 71% of MSPs named winning new clients as their top challenge.
Every site makes the same promise
“Proactive”, “24/7”, “peace of mind”. When every MSP says it, none of it helps a buyer choose, and the site ends up competing on price.
Services listed, value not shown
Nearly one in five MSPs told Kaseya they struggle to show prospects their value quickly, almost double the year before. A list of services doesn’t do that job.
Bigger contracts got harder to win
Only 41% of MSPs now report typical client spend above $25k a year, down from 75% a year earlier. A site that attracts small, price-led inquiries makes that worse.
Buyers ask AI first
Business owners now type requests like “a good IT company that works with manufacturers in Dallas” into ChatGPT or Gemini. Generic sites rarely make that short list.
Sources: Kaseya, 2026 State of the MSP Report, April 2026 · MSP Success, June 2026.
What does an MSP website need to win qualified leads?
Positioning a buyer recognises in five seconds, and proof for the clients you want more of: a headline that names who you serve, a page for each key vertical and market, plain-language compliance and security answers, one low-risk offer such as an IT assessment, and a fast site your team can update. These are also the pages AI assistants cite when a buyer asks for an IT company in their industry and city.
| Page or element | Why it matters to buyers | What we build |
|---|---|---|
| Homepage positioning | A buyer decides in seconds whether you serve companies like theirs | A headline naming client size, vertical and region, with proof and the assessment offer above the fold |
| Vertical pages | Healthcare, legal, manufacturing, defense and finance buy for different reasons | One page per key vertical: its regulations, its tools and a result from a client like them |
| Location pages | Most MSPs sell locally, and buyers and AI assistants search by city | A real page for each market you serve, with the local team, response times and clients, not copied text with a new city name |
| Compliance pages | HIPAA, CMMC and SOC 2 decide shortlists in regulated sectors; CMMC Phase 2 starts on 10 November 2026 | What you do, which controls you help with and what stays with the client, without overclaiming |
| Security and trust page | Security buyers check how you protect your own house before trusting you with theirs | Certifications and partner tiers, security practices, policies and a contact for security questions |
| Proof | A generic testimonial doesn’t move a CFO or an IT director | Case studies by vertical with a before and after, partner badges, and named reviews where clients allow |
| Offer | “Contact us” asks for too much, too early | One clear next step, such as an IT assessment, security review or cost audit, booked from the page |
| Build | Slow, plugin-heavy sites hurt rankings and trust | A fast, accessible build on Webflow, Framer or Astro that your team can edit |
Sources: MSP Success on buyers asking AI assistants for local IT companies (June 2026); Schwabe on the CMMC final rule: Phase 2, with third-party Level 2 assessments for applicable contracts, starts on 10 November 2026. Checked 31 October 2026.
How did Klik Solutions get 3.2× more qualified leads?
Klik Solutions is a managed IT and cybersecurity company in Baltimore. In the first three months or so after its new site launched, Klik got 3.2× more qualified leads than before the redesign. Its Marketing Director, Vita Cherpak, put the difference down to understanding the business before redesigning the website: the new site communicates Klik’s value more clearly. Better-fit leads, not just more of them, is the metric we design every MSP site around.
A website that explains our value
“What stood out was Ignat's ability to understand the business before redesigning the website. The new site communicates our value more effectively and increased lead generation.”
Vita CherpakMarketing Director, Klik Solutionsmore qualified leads for Klik Solutions after the website redesign
- ClientKlik Solutions, managed IT and cybersecurity, Baltimore
- ProjectFull website redesign
- MeasuredQualified leads, about three months after launch vs before the redesign
What we do on every MSP redesign
- Start with your best clientsWho they are, why they chose you and what they asked before signing, from interviews with your leadership and sales.
- Name who you serveClient size, vertical and region in the headline, so the wrong leads filter themselves out.
- Put proof where doubts come upA result, a certification or a review next to every claim a buyer might question.
- One clear next stepAn assessment or review offer on every page, booked straight from the site.
How do you write for security-first buyers?
With technical depth, evidence and no inflated claims. In a 2026 Ponemon Institute and NOLA Marketing study of 320 enterprise security decision-makers, 52% said vendor messaging lacks technical depth and 49% cited weak ROI justification. So for CISOs, compliance leads and auditors we name the tools, frameworks and controls you really work with, show how incidents are handled and tie every compliance claim to what you actually do.
Depth over adjectives
Name the stack, the response times and the escalation path. A CISO trusts a specific SLA and a named process more than “world-class security”.
Claims tied to controls
Say which HIPAA safeguards, CMMC practices or SOC 2 criteria you help with, and what stays the client’s job. Overclaiming is a legal risk, not only a credibility one.
A trust page buyers can forward
Certifications, partner tiers, policies, insurance and a security contact on one page, the way security vendors run their trust centers.
ROI in the buyer’s numbers
Downtime avoided, audit hours saved, cost per seat: the figures a CFO signs off on, shown with how they are calculated.
In the same study, website content was the leading driver of demand, at 45%. Sources: Ponemon Institute and NOLA Marketing, State of Cybersecurity Marketing Influence 2026 · Drata on trust centers.
How much does an MSP website cost in 2026?
From a few hundred dollars a month to six figures, depending on who builds it. Template providers publish builds from $4,500 to $15,000+ with plans from $99 to $799 a month. MSP marketing retainers mostly run $3,000–$10,000 a month, and cybersecurity brand agencies quote $60,000–$300,000. With DIXI, a Conversion Sprint starts at $8k and a full website project at $12k, and the site is yours.
| Option | Published price | What you get | Source |
|---|---|---|---|
| DIXI Conversion Sprint | From $8k; 3–4 weeks | Audit and redesign of your highest-traffic page; build and launch as an optional add-on | DIXI |
| DIXI website project | From $12k; 6–10 weeks | Positioning, copy, design and build of the full site on Webflow, Framer or Astro | DIXI |
| DIXI design partner | From $6k a month; 3-month minimum | New vertical, location and campaign pages every month | DIXI |
| Managed MSP template site | Build $4,500–$15,000+; plans $99, $299 or $799 a month | A shared theme with light customisation, hosting and updates | Pronto’s prices as listed by NUOPTIMA, Aug 2026 |
| Small web agency | $4,000–$8,000 | A new business website, quoted per project | CyberOptik, IT and MSP page |
| MSP marketing agency retainer | Most serious retainers $3,000–$10,000 a month; full range $500–$20,000 | SEO, ads, content and email, with the website bundled in | Martal, July 2026 (agency-compiled) |
| Cybersecurity brand agency | $60,000–$300,000 for brand and web builds | Brand, messaging and website for security companies | Bluetext’s Clutch range, via Martal, July 2026 |
Third-party prices as published on each source, checked 31 October 2026. Figures compiled by other agencies are marked as such. All DIXI formats: see pricing.
WordPress, Webflow, Framer or Astro: which is right for an MSP site?
Choose by who edits the site and how much you want to maintain. WordPress is flexible, but every plugin is code to patch, an awkward look for a security company. Webflow and Framer give marketers visual editing with hosting handled. Astro suits teams that want the fastest pages and the fewest moving parts. We build on Webflow, Framer or Astro, and the site lives in your accounts.
| Platform | Best when | Who edits | Trade-offs |
|---|---|---|---|
| WordPress | You already run it well or depend on a specific plugin | Your team, with a developer on call | Every plugin and theme is code to patch and monitor; speed depends on the build |
| Webflow | Marketing publishes often and wants a visual CMS | Your marketing team | Seat and localization costs grow with the team; complex logic needs custom code |
| Framer | A design-led site has to launch in weeks | Your marketing or design team | A simpler CMS; less suited to complex integrations |
| Astro | Speed and SEO come first, with the fewest moving parts | Content in a headless CMS; layout by a developer | Layout changes need a developer |
Why it matters for an MSP: your own website is part of your security pitch, and fewer plugins means less to patch. That is an argument, not a statistic. Our tech stack explains how we choose.
How does a project run and how long does it take?
A full website project takes 6–10 weeks from kickoff to launch. To start smaller, a Conversion Sprint rebuilds your highest-traffic page in 3–4 weeks. Both begin with your best clients, not with the design: who they are, why they chose you and what they asked before signing. After launch, a design partnership adds vertical, location and campaign pages every month.
- 01
Learn the business
Interviews with leadership and sales, a review of your best accounts and lost deals, and a teardown of your site and three competitors.
- 02
Position and structure
Who you serve by size, vertical and region; the offer; a sitemap with vertical, location, compliance and trust pages.
- 03
Write and design
Copy and design together, page by page, with proof placed where a buyer’s doubts come up.
- 04
Build and launch
Built on Webflow, Framer or Astro with redirects, schema, analytics and booking wired up, and your team trained on the CMS.
Do you also work with MSSPs and cybersecurity SaaS companies?
Yes. MSSPs, MDR providers and security software companies sell to the same skeptical buyers, so the same rules apply: technical depth, proof and claims tied to controls. For security SaaS we also design the product itself. In GTIA’s 2026 State of the Channel, 77% of North American IT service providers expected AI and cybersecurity services to be their top growth categories, so MSP and MSSP sites increasingly overlap.
- Services
MSSPs and MDR providers
Sites that explain detection, response and reporting to IT directors and auditors, with service-level detail, compliance pages and a trust page.
- SOC services
- MDR
- Compliance support
- Software
Cybersecurity SaaS
Marketing sites that explain a technical platform, and product UX for the dashboards, alerts and reports analysts read every day.
- Website
- Product UX
- Design system
Source: GTIA, 2026 State of the Channel, April 2026. Building a security product’s marketing site? See B2B SaaS web design.
Which MSPs are a good fit for DIXI?
MSPs, MSSPs and IT services firms with an established client base and a sales process, that have outgrown a template site and want bigger, better-fit contracts. If you need a site this month for a few hundred dollars, a template provider is the better choice, and we will say so on the first call.
A good fit
- You have outgrown a template or theme site
- You want bigger contracts in two or three verticals
- Referrals are slowing and the site has to sell on its own
- Someone on your team can own the message and approve copy
- You want the site and CMS in your own accounts
Not the right fit
- You need a site this month for a few hundred dollars: a template provider fits better
- You want a fully outsourced marketing program, with ads and an SEO retainer
- One page to fix first: start with a Conversion Sprint
- No time for interviews and feedback during the project
How can we work together?
A Conversion Sprint rebuilds your highest-traffic page. A project designs and builds the whole site. A design partner adds vertical, location and campaign pages every month.
Audit and redesign of your homepage or key page: message, structure, proof.
- Audit of message, structure and proof
- Redesign of your homepage or key page
- Not included: Full website or product design
- Optional: Build and launch, as an add-on
- Not included: Design system your team can grow
- Not included: Experiments and monthly reviews
Full website or product redesign, with a design system your team can grow.
- Audit of message, structure and proof
- Redesign of your homepage or key page
- Full website or product design
- Development and launch
- Design system your team can grow
- Not included: Experiments and monthly reviews
Ongoing product and web design, experiments and monthly reviews.
- Audit of message, structure and proof
- Redesign of your homepage or key page
- Full website or product design
- Development and launch
- Design system your team can grow
- Experiments and monthly reviews
Need something custom?
A bigger scope, several services at once or a different timeline. We will shape the format and the price around your project.
Template site, MSP marketing agency or senior design studio: which fits your MSP?
Pick by what you need most. A template site gets a new or small MSP online cheaply. An MSP marketing agency suits firms buying a full program of SEO, ads and content, with the site included. A senior design and build studio fits when the site itself is the problem: you have outgrown the template and need positioning, proof and a site that wins bigger contracts.
| Template or managed MSP site | MSP marketing agency retainer | Senior design and build studio (DIXI) | |
|---|---|---|---|
| Typical price | $4.5k–$15k build, or $99–$799 a month | Mostly $3k–$10k a month, website bundled | Sprint from $8k; projects from $12k |
| Design | Shared theme, light customisation | Agency template or custom | Custom, built around your positioning |
| Who you work with | An account manager | An account manager and specialists | A founder-led senior team |
| Focus | Having a site | Traffic, ads and SEO volume | Lead quality and conversion |
| Platform and ownership | Often a hosted platform you rent; check the terms for leaving | Varies by agency | Webflow, Framer or Astro; you own it |
| Best for | New or small MSPs | MSPs buying a full marketing program | MSPs and MSSPs that have outgrown a template |
Price ranges from the cost table above, checked 31 October 2026.
Built with
Websites in Webflow, Framer, Astro and Shopify. Products in React, Next.js and React Native.
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Figma
Cloudflare
Work directly with the founder
I'm Ignat, and you work with me directly: no account managers and no handoffs, just a senior team that designs and builds your site.
Ignat · FounderHow much does an MSP website redesign cost?
With DIXI, a Conversion Sprint on your highest-traffic page starts at $8k and a full website project at $12k. Across the market, template providers publish builds from $4,500 to $15,000+ plus monthly plans, MSP marketing retainers mostly run $3,000–$10,000 a month, and cybersecurity brand agencies quote $60,000–$300,000. Our pricing page explains what changes a quote.
How long does an MSP website project take?
A Conversion Sprint takes 3–4 weeks. A full website project takes 6–10 weeks from kickoff to launch, depending on how many vertical and location pages you need and how quickly feedback comes back. A design partnership then runs month to month after a three-month minimum.
Do you design only, or also build and launch?
Both. On a website project the same team writes, designs and builds the site on Webflow, Framer or Astro, then launches it with redirects, schema, analytics and booking in place. In a Conversion Sprint, build and launch are an optional add-on, quoted after the audit.
Will a new site improve lead quality, not just traffic?
That is what we design for: positioning that names who you serve, proof for the clients you want more of, and an offer that filters out poor fits. Klik Solutions, a managed IT and cybersecurity company in Baltimore, got 3.2× more qualified leads within about three months of its new site launching. We agree one metric and record a baseline before we start.
Should an MSP publish its pricing?
There are two honest views. One says keep prices off the site: its job is to start a conversation, and a price list gives prospects a reason not to call (SmarterMSP, 2020). The other says buyers now research on their own, so a starting price or per-user range filters out poor fits and builds trust before the first call. We usually recommend “from” prices for packaged services and a clear assessment offer for everything custom.
Do we need pages for every industry and city we serve?
For your key verticals and markets, yes; for every possible keyword, no. One strong page per vertical you want more of, with that industry’s regulations, tools and a client result, beats a dozen thin copies. City pages work when they carry real local detail: your team, response times and clients in that market. Business owners now ask AI assistants for an IT company for their industry and city, and these are the pages it can cite.
Which platform is best for an MSP website?
It depends on who edits the site. Webflow suits marketing teams that publish every week, Framer suits a fast, design-led launch, and Astro suits sites where speed and SEO come first. For a security company there is one more argument: fewer plugins means less code to patch. Our tech stack compares them in more detail.
How should we show HIPAA, CMMC or SOC 2 without overclaiming?
Say exactly what you do and what stays with the client. Name the safeguards, practices or criteria you help with, link your own certifications and partner tiers, and avoid claims you cannot back up, such as promising a client a CMMC certification that only an assessment can grant. With CMMC Phase 2 starting on 10 November 2026, defense suppliers will read these pages closely. This is design guidance, not legal advice.
Can you work alongside our current MSP marketing or SEO agency?
Yes. Many MSPs keep their agency for SEO, ads or email and bring us in for positioning, the website and conversion. We share the sitemap, redirects and tracking plan with them before launch, so rankings and campaigns carry over, and we hand over a CMS they can keep publishing in.
Do you work with MSSPs and cybersecurity software companies?
Yes. MSSP and MDR sites follow the same rules as MSP sites, with more technical depth and a stronger trust page. For cybersecurity SaaS we design both the marketing site and the product itself. See B2B SaaS web design and SaaS product design.
Ready for better-fit leads?Let’s talk.
Book a 25-minute call with Ignat, or start with a free teardown of your MSP homepage.
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