Website redesign services for B2B SaaS and DTC brandsMore demos and ordersfrom the traffic you have.
We redesign websites that look fine but don’t convert: the message, the page plan, the design and the build, with every URL that ranks kept or redirected and one metric tracked after launch. For B2B SaaS sites and Shopify stores. From $12k, in 6–10 weeks.
By Ignat, founder of DIXI · Updated
- +18% demo bookings, AI outbound platform
- +30% gross sales in 30 days, Spartan
- 62 → 96 mobile PageSpeed, our own redesign
- 1 metric agreed before design, read after launch
Message, design, build and SEO by one senior team · code, CMS and domain in your name
Example plan for a typical SaaS site, not a client’s data.
What does a website redesign include, and what stays the same?
A website redesign rebuilds what your site says, how its pages are organised and how it looks and loads, so the buyers you already get understand the offer faster and take the next step. We agree the message with you, plan the pages around how your buyers decide, design every template, build it on Webflow, Framer, Astro or Shopify, and carry over every URL, title and piece of structured data that brings search traffic. What stays: your domain, your rankings and the content that already works.
- Message
What the site says
Who it’s for, what changes for them and why you, agreed from sales calls and the questions buyers ask, before any layout.
- Positioning
- Messaging
- Proof
- Structure
How the pages are organised
A page plan built around how buyers decide: product, use cases, pricing, proof and the next step, in the order they look for them.
- Page plan
- Navigation
- Internal links
- Design and build
How it looks and loads
Every template designed for desktop and phone, then built with a speed budget and a CMS your team edits.
- Templates
- Speed budget
- CMS
- Search
What it keeps
Every URL with traffic or links kept or redirected once, titles and schema carried over, Search Console watched after launch.
- URL map
- 301s
- Schema
When do you need a full redesign, and when is one page enough?
Redesign when the site no longer matches the product, the price or the buyer across many pages at once. When one page gets most of the traffic and leaks, fix that page first: it is faster, costs less and is easier to measure. And when the design is fine but the platform is slow or costly, move the site without redesigning it.
- Message
The site describes the product you had two years ago
New features, a new segment or a new price were added page by page, and the homepage no longer says what you sell today.
Instead: A redesign that starts from the message, then rebuilds the pages around it.
- Traffic
Visitors arrive, but few book a demo or buy
Most of the traffic lands on one or two pages, and those pages don’t answer what buyers came to check.
Instead: A Conversion Sprint on the page with the most traffic, before the rest.
- Platform
Slow, costly or hard to change
The design works, but mobile scores stay low, seats and add-ons keep growing, or every change waits for a developer.
Instead: A migration of the current design, without a redesign.
- Brand
The product grew up, the brand didn’t
The logo, colours and type look early-stage next to the customers you now sell to.
Instead: A brand and website launch, so both go live on one day.
Not sure which one you need? The free homepage teardown is a 5-minute video from Ignat on what stops buyers on your site, in 2 business days. It usually makes the choice obvious.
What changed after our redesigns?
We publish only numbers a client confirmed or anyone can check, and we say who did the work. Two come from DIXI client projects, one from our own site, and one from a redesign Ignat did while on Klik’s in-house team.
| Who | What the redesign changed | Named number | Measured | Who did it |
|---|---|---|---|---|
| Spartan, D2C supplements | Brand refresh, packaging for every product and a new Shopify store, in 9 weeks | +30% gross sales, +21% orders, +7% average order value | First 30 days after the relaunch, against the 30 days before | DIXI |
| AI outbound platform (name under NDA) | New website: message, page plan, design and build in Webflow | +18% demo bookings | After launch | DIXI |
| dixi.agency | Our own redesign and move from Framer to Astro | Mobile PageSpeed 62 → 96, LCP 5.7 s → 1.3 s | 27 Oct and 3 Nov 2026 | DIXI |
| Klik Solutions, managed IT | Website redesign | 3.2× qualified leads | About 3 months after launch | Ignat, on Klik’s in-house team |
Client data unless a source is linked; our own numbers are lab tests from PageSpeed Insights. Checked 12 November 2026.
How do we keep your rankings when everything else changes?
By treating every URL that brings traffic or links as something the redesign has to keep. Before design starts we pull the pages, queries and linked URLs from Search Console and analytics. Each one keeps its address, gets a single 301 to its closest new page, or is retired with a reason, and titles, descriptions and structured data move with the content. The new site goes live only when it passes the same checks as the old one.
- Inventory firstTop pages, queries and linked URLs from Search Console, before the page plan.
- One 301 per old URLNo redirect chains; redirects kept for good, past the one year Google recommends.
- Same or better metadataTitles, descriptions and schema carried over, or changed on purpose and noted.
- Watched after launchSearch Console and analytics checked after the switch; crawl errors fixed the same week.
| dixi.agency in Google Search | Before the switch | After the switch |
|---|---|---|
| Days | 12 (17–28 Oct 2026) | 13 (29 Oct – 10 Nov 2026) |
| Clicks from Google | 3 | 121 |
| Impressions | 378, about 32 a day | 3,057, about 235 a day |
| Average position | 14.0 | 16.2, with many more queries |
Search Console for dixi.agency, all queries, web search; the switch to the redesigned site was on 29 October 2026. We published new service pages and articles in the same weeks, so this shows the switch cost no traffic, not that the redesign alone grew it. Site-move guidance: Google Search Central, site moves. The full checklist: SaaS website redesign without losing SEO. Checked 12 November 2026.
How does a redesign run, from the audit to the launch?
In six steps over 6–10 weeks, with one senior team from the first audit call to the launch checklist. You approve the message and the page plan before any design, and the old site stays live until the new one passes.
- 01
Audit and baseline
Analytics, Search Console, session recordings and sales calls: where buyers drop off and which pages and queries bring traffic. One metric agreed, with its current number.
You get: a ranked list of fixes and the number to beat - 02
Message and page plan
Positioning and messaging agreed with you, then the page plan: which pages exist, what each one answers and how they link.
You get: a page plan you sign off - 03
Design
The key templates first, on desktop and phone, then every other page from the same system.
You get: designs in Figma to click through - 04
Build
Webflow, Framer, Astro or Shopify, with a speed budget for each page type and a CMS your team edits.
You get: a staging site next to the old one - 05
SEO and launch
URL map, 301s, metadata and schema moved, forms and analytics tested, then the switch.
You get: a signed pre-launch checklist - 06
Measure
Search Console, analytics and the agreed metric read against the baseline after launch.
You get: a before-and-after report
Which platforms do we redesign on, and when do we suggest a move?
Usually the one you have, unless it is the reason the site is slow, costly or hard to edit. We design and build SaaS sites on Webflow, Framer and Astro and stores on Shopify; WordPress sites we usually move to Astro or Webflow in the same launch, keeping the domain and the URLs.
| Platform | Redesign on it when | Think about moving when |
|---|---|---|
| Webflow | Marketing edits pages every week in the visual editor | Seats, CMS limits or localization fees grow faster than the site |
| Framer | The site is small and motion matters | Mobile speed or the CMS holds the site back |
| Astro | You want code you own and the fastest pages | Your team needs a visual page builder for every page |
| Shopify | Any D2C store; we design custom Online Store 2.0 themes | Rarely: we move stores to Shopify, not off it |
| WordPress | Editors rely on it and it’s well maintained | Plugins, updates or speed take up your developer’s time |
How the three SaaS platforms compare: Webflow vs Framer vs Astro. Moving without a redesign: website migration. Everything we build with: tech stack.
What does a redesign cost, and where should you start?
A full website or Shopify store redesign starts at $12k and takes 6–10 weeks. Not sure the whole site needs it? Start smaller: a $1,500 homepage audit with a fixed quote for the fix, or a Conversion Sprint on your highest-traffic page from $8k.
Homepage audit
Your homepage, audited
- For
- A plan before a Sprint
- Includes
- Leaks, ranked
- Hero redesigned in Figma
- Fixed quote for the fix
- Timeline
- 5 working days
- Price
- fixed $1,500
Conversion Sprint
One page, redesigned
- For
- Traffic, but few demos
- Includes
- Audit of message and proof
- Page redesigned in Figma
- One metric, with a baseline
- Timeline
- 3–4 weeks
- Price
- from $8k
Website project
Designed, built, launched
- For
- Site no longer fits the product
- Includes
- Every page template
- Webflow, Framer or Astro
- SEO, redirects, analytics
- Timeline
- 6–10 weeks
- Price
- from $12k
Shopify store project
Designed, built, launched
- For
- Relaunching on Shopify
- Includes
- Every key template
- Offers and bundles
- Speed budget and QA
- Timeline
- 6–10 weeks
- Price
- from $12k
Moving platforms in the same launch? Migration + redesign is also from $12k. A new brand as well? Brand + website launch from $20k. Every format is on pricing, and the cost calculator gives a range for your scope.
When are we the wrong team for your redesign?
When the brief is a new look on the same pages, or the lowest price per page. We are a senior team of seven, and a redesign with us starts from what the site has to get buyers to do.
A good fit
- B2B SaaS, AI and fintech sites from Seed to Series B
- D2C brands on Shopify that pay for their traffic
- Sites with traffic but too few demos or orders
- Teams that want one metric agreed before design starts
- A redesign and a platform move in one launch, domain and URLs kept
The wrong team
- A restyle of the same pages with the same copy
- Sites of many hundreds of pages publishing every day
- Membership, course or marketplace platforms
- The lowest price per page
Not sure yet? Read 9 reasons traffic doesn’t turn into demos or get a free teardown.
Who will redesign your site?
I’m Ignat. I lead every redesign myself, from the first audit call to the launch checklist. We redesigned our own site and moved it from Framer to Astro in October 2026 with the process on this page, and the same senior team of seven designs and builds client sites and stores. You talk to the people doing the work, not to an account manager.
- 10+years designing websites and products
- 40+B2B tech companies
- 7senior people, no account managers
- 1team for message, design, build and SEO
How long does a website redesign take?
Most take 6–10 weeks from kickoff to launch: about two weeks for the audit, the message and the page plan, three to five for design and build, and one for content, SEO checks and the switch. A Shopify store redesign takes about as long; fixing a single page in a Conversion Sprint takes 3–4 weeks.
How much does a website redesign cost?
With us, a website or Shopify store redesign starts at $12k. The price moves with the number of page templates, the platform, integrations and whether we write the full copy. Every format is on pricing, and the cost calculator gives a range for your scope.
Will we lose Google rankings after a redesign?
Not if every URL with traffic or links keeps its address or gets one 301 to its closest new page, and the content, titles and structured data that earned the rankings move with it. Expect some movement for a few weeks while Google recrawls: Google says a small to medium site can take a few weeks for most pages to move. Our checklist is in SaaS website redesign without losing SEO.
Do we need a full redesign or just a new homepage?
If one page gets most of your traffic and the rest of the site still describes the product correctly, fix that page first in a Conversion Sprint. Redesign the whole site when the message, the structure or the platform is wrong across many pages at once.
Who writes the copy for the new site?
Every redesign starts with your positioning and messaging, agreed with you before any layout, so the pages say what you sell and to whom. Writing the full page copy is an add-on, quoted up front; otherwise your team writes to the page plan and we edit it into the design.
Can you redesign our site without changing platform?
Yes, and most redesigns stay where they are. We suggest a move only when the platform is the reason the site is slow, costly or hard to edit. Google’s advice is to change one thing at a time, so when we move platforms in the same launch we keep the domain and the URLs; if those have to change too, we split the work. Platform moves are on website migration.
What happens to our blog and resources?
They keep their addresses, or each old URL gets one redirect to its new page, and every post is checked on staging next to the old site. Moving a large blog or resource library is quoted up front, because it is mostly content work rather than design.
Can our team edit the new site without developers?
Yes. Pages are built from sections your team can reorder and fill in: the Webflow or Framer editor, Shopify’s theme editor, or a headless CMS such as Sanity on an Astro site. Layouts stay locked, so nobody breaks the design by accident.
How will we know the redesign worked?
We agree one metric before design starts, such as demo bookings, trial starts or orders, write down its current number and read it against the same period after launch. When the page has enough traffic we test; when it doesn’t, we compare before and after against a control, as in A/B testing a low-traffic site.
Do you redesign Shopify stores too?
Yes, as custom Online Store 2.0 themes: homepage, collections, product pages and cart, with offers, bundles and a speed budget. Spartan’s relaunch, with a new brand, new packaging and a new store, took 9 weeks, and gross sales grew 30% in the first 30 days. More on Shopify stores.
