Website audit for B2B SaaS and DTC brandsSee what costs you demos and ordersbefore you pay to fix it.
A conversion and UX audit of your homepage by a senior team: what stops buyers, ranked by impact, on annotated desktop and phone screens, your hero redesigned in Figma as the direction, and a fixed quote for the fix. $1,500, 5 working days.
By Ignat, founder of DIXI · Updated
- $1,500 fixed price, paid upfront
- 5 days working days from payment
- 4 deliverables you keep
- 30 days to put the fee toward a Sprint
Led by Ignat, founder of DIXI · a design review, not an automated crawl
Example findings for a typical SaaS homepage, not a client’s data.
What does a website audit check, and what doesn’t it?
A website conversion audit reviews the page buyers see first the way a buyer reads it: do they understand what you sell and for whom, do they believe it, and is the next step obvious. Ours covers your homepage on desktop and on a phone in six areas, and ranks every finding by what it costs you in demos or orders. It is a review by designers who fix these pages, not an automated SEO crawl.
- 01
First screen
Whether a buyer can say what you do, for whom and why it matters before scrolling, on a laptop and on a phone.
- Headline
- Subhead
- Visual
- 02
Message
Whether the page sells the result your buyer wants, or a list of features they have to translate into one.
- Positioning
- Benefits
- Buyers’ words
- 03
Proof
Which claims have numbers, names or quotes behind them, and whether that proof sits where the doubt appears.
- Numbers
- Logos
- Quotes
- 04
Next step
How many actions compete for the same click, and whether the main one is clear on every screen size.
- Main button
- Navigation
- Forms
- 05
Objections
Price, risk, setup effort and “why now”: answered on the page, or left for a sales call that may never happen.
- Pricing
- Security
- Setup
- 06
Phone and speed
What phone visitors see first, how fast it loads, and what breaks between the desktop design and the small screen.
- Mobile layout
- Load time
- Images
Need a technical SEO check of broken links, redirects and indexing? Search Console and SEO crawlers do that well, and we run one in every redesign and migration: our SEO checklist.
What do you get after the 5 days?
Four things your team can act on the same week, whether or not you hire us for the fix. All of it is yours to keep and share.
- What costs you demos or orders, rankedEvery finding with why it matters and what to change, ordered by impact, so the first three are obvious.
- Annotated desktop and phone screensEach finding marked on the screen where it happens, so a designer or developer sees exactly what to change.
- Your hero redesigned in FigmaThe first screen redesigned as the direction: how the top fixes look together, ready to build or brief from.
- A fixed quote for the fixWhat the fix would cost and how long it would take with us, in writing, with no obligation to take it.
Which audit fits where you are now?
The homepage audit sits between a free 5-minute video and a full Sprint. When the problem is a store’s product pages and packaging, an AI-built app or a design system, there is an audit built for that instead.
| Audit | For | What you get | Time | Price |
|---|---|---|---|---|
| Free homepage teardown | Not sure where to start | A 5-minute video by Ignat, your 3 biggest leaks, what to fix first | 2 business days | Free |
| Homepage audit | B2B SaaS or D2C homepages, before a Sprint or a redesign | Ranked findings, annotated desktop and phone screens, your hero redesigned in Figma, a fixed quote | 5 working days | $1,500 fixed |
| Shelf & Store Check | D2C brands before a launch, or when a product isn’t selling | Packaging next to 3 competitors, the Shopify product page screen by screen, ranked fixes, a 10-minute video, one SKU or page block redesigned | 5 working days | $2k fixed |
| AI MVP audit | Apps built with Lovable, Bolt, v0 or Cursor | Eight areas including the security basics, a fix list, a readiness score, a fixed quote | 3 working days | $1,500 fixed |
| Design system audit | Products whose components have drifted | A nine-point checklist, five components checked against code, a token map and a roadmap | 2 weeks | $4,000 fixed |
Each paid audit’s fee counts toward the work that follows it: a Conversion Sprint started within 30 days for the homepage audit, the Launch Pack or a first Brand Team month for the Check, the cleanup for the AI MVP audit and the build for the design system audit. Every format is on pricing. Checked 12 November 2026.
How does the audit run, from the call to the quote?
It starts with a 25-minute call and ends with the findings and a fixed quote in your inbox. You pay once, upfront, and the 5 working days start when the invoice is paid.
- 01
25-minute call
Your homepage, your buyer and the one action that matters: a demo, a trial or an order. If the audit isn’t the right step for you, we say so on the call.
You get: the invoice and the delivery date - 02
Payment
100% upfront by invoice, in US dollars or euros, by international bank transfer. The 5 working days start when it is paid.
You get: the audit under way - 03
Audit
The page reviewed on desktop and on a phone in the six areas above, each finding marked on the screen where it happens.
You get: findings ranked by impact - 04
Direction and quote
The first screen redesigned in Figma to show the top fixes together, and the fix priced by the team that would do it.
You get: the report, the Figma file and a fixed quote
What happens after the audit?
You decide, with the findings and the price in front of you. Some fixes your team can ship the same week; when the page needs a redesign, the fee comes off a Conversion Sprint started within 30 days.
- Quick wins
Fix it yourself
Copy, order and button changes your team can ship in days, from the ranked list and the annotated screens.
Then: Start with the first three findings; they are ranked for exactly that.
- One page
Fix it in a Conversion Sprint
The page redesigned in 3–4 weeks, with one metric agreed and a handoff your developers build from.
Then: From $8k, minus the $1,500 when the Sprint starts within 30 days.
- Whole site
Redesign the site
When the findings run through every page: the message, the structure or the platform.
Then: Website redesign, from $12k in 6–10 weeks, rankings kept.
- Store
Fix the store or the packaging
When the homepage holds up but product pages or the packaging lose the sale.
Then: A Shelf & Store Check or a Shopify store project.
Spartan’s relaunch included a UX and CRO audit of the store, next to a new brand, packaging and Shopify store; gross sales grew 30% in the first 30 days. Read the case.
What does the audit cost, and how does it compare?
A fixed $1,500 for your homepage, in 5 working days, with the fee credited to a Conversion Sprint started within 30 days. Studios that publish their prices list UX audits from $2,500 to $6,599.
Free homepage teardown
A 5-minute video
- For
- Not sure where to start
- Includes
- Video by Ignat
- Top 3 leaks, ranked
- What to fix first
- Timeline
- 2 business days
- Price
- Free
Homepage audit
Your homepage, audited
- For
- A plan before a Sprint
- Includes
- Leaks, ranked
- Hero redesigned in Figma
- Fixed quote for the fix
- Timeline
- 5 working days
- Price
- fixed $1,500
Conversion Sprint
One page, redesigned
- For
- Traffic, but few demos
- Includes
- Audit of message and proof
- Page redesigned in Figma
- One metric, with a baseline
- Timeline
- 3–4 weeks
- Price
- from $8k
| Who | What it covers | Published price | Time | Source |
|---|---|---|---|---|
| DIXI homepage audit | Your homepage: ranked findings, annotated screens, the hero redesigned in Figma, a fixed quote for the fix | $1,500 fixed | 5 working days | DIXI |
| DesignMe UX audit | Ranked findings, annotated screens, one piece redesigned, quick wins and a plan; fee credited if you continue | $2,500 | 5–7 days | DesignMe pricing |
| Eleken UX audit | A SaaS product reviewed: annotated screenshots, a severity rating for every issue, recommendations and a prioritised roadmap | $6,599 | 2–3 weeks | Eleken UX audit |
Third-party prices as each studio publishes them, checked 12 November 2026. Eleken’s audit reviews a SaaS product rather than a marketing site.
When is this audit the wrong one?
When you need a technical or compliance check, or a review of a whole large site at once. The homepage audit is a designer’s review of the page that decides whether buyers keep reading.
A good fit
- B2B SaaS or D2C sites whose traffic doesn’t turn into demos, trials or orders
- Teams planning a Sprint or a redesign who want the plan and the price first
- Founders who want a senior designer’s eyes on the page, not a tool score
- Teams that will act on the findings, with us or on their own
The wrong audit
- A technical SEO, backlink or accessibility compliance audit
- A whole large site reviewed in one pass
- The product behind the login: that is product UX work
- An idea with no page live yet
Not sure it’s worth $1,500 yet? Start with the free teardown, or read 9 reasons traffic doesn’t turn into demos.
Who will audit your site?
I’m Ignat, and I lead every audit myself, with the same senior team of seven that designs and builds our client sites and stores. The findings come from people who fix these pages every week, and the quote comes from the team that would do the work, so it is a price we stand behind.
- 10+years designing websites and products
- 40+B2B tech companies
- 7senior people, no account managers
- 5working days from payment to report
How much does a website audit cost?
Our homepage audit is a fixed $1,500, invoiced after a 25-minute call and paid upfront, and the fee comes off a Conversion Sprint started within 30 days. Other studios publish UX audits at $2,500 (DesignMe) and $6,599 (Eleken), checked 12 November 2026. For a first opinion only, the 5-minute teardown is free.
How long does the audit take?
5 working days, counted from the day the invoice is paid. Book the 25-minute call first; the invoice follows it, and you know the delivery date before you pay.
Is this an SEO audit?
No. It looks at why visitors who reach the page don’t act: the message, the proof, the next step and the phone layout. Search Console and SEO crawlers catch broken links, redirects and indexing problems, and we run that check in every redesign and migration, as in our SEO checklist.
What’s the difference between the free teardown and the paid audit?
The teardown is a 5-minute video from Ignat on your three biggest leaks, sent in 2 business days. The audit goes through the whole homepage on desktop and on a phone, marks every finding on the screen where it happens, redesigns the first screen in Figma and prices the fix.
Does the audit fee count toward the fix?
Yes, when the fix is a Conversion Sprint started within 30 days: the $1,500 comes off the Sprint’s price. If the findings point to a bigger job, such as a website redesign, they become the starting point of its plan and quote.
Can you audit a Shopify store?
Yes. The homepage audit works the same on a store’s homepage, judged by orders instead of demos. If the product page or the packaging loses the sale, the Shelf & Store Check ($2k, 5 working days) puts your product next to three competitors and goes through the product page screen by screen.
Can you audit pages other than the homepage?
The $1,500 audit covers the homepage, because that is where most visitors decide whether to keep reading. A pricing page, an ads landing page or a signup flow is a custom scope: tell us on the call and we quote it before you pay anything.
Who does the audit?
Ignat leads every audit, with the senior team of seven that designs and builds DIXI’s client sites and stores. There are no account managers and no automated reports in between.
What do you need from us?
Your URL, who the page is for and the action that matters most: a demo, a trial or an order. If you can share monthly visitors and the current conversion rate, bring them to the call; they help us rank the findings.
What if we want to fix it ourselves?
Then go ahead. The findings and screens are written so your designer, developer or another agency can work from them, and the Figma hero shows where to aim. The fixed quote stays on the table if you want us, with no obligation.
